Muhammad Asif Noor is an award-winning two-decade robust media, business, and academic evangelist with experience building and thriving media, research, and business networks that include influential leaders worldwide.

As the CEO of the Diplomatic Insight Group (DIG), Muhammad Asif Noor has made his benchmark through innovation and cutting-edge leadership by helping governments, media, research, and trade bodies to make informed decisions by offering services including analysis, research, network outreach, information beyond headlines hence translating trust and relations into profits.

DIG has five prominent Media, Public Diplomacy, academic, and Business entities. First is the leading Public Diplomacy Magazine, The Diplomatic Insight-engaging diplomats and ambassadors and then Public Diplomacy Think Tank Institute of Peace and Diplomatic Studies- offering research, analysis, foresight, and strategic risk analysis.

Then Multilingual News Agency Global News Pakistan, Belt, and Road Consultants, a trading company, and Global Business Alliance- a network of Chambers, Business entities, and executives.

Mr. Noor has won the China-Pakistan Economic Corridor (CPEC) Communications Award from the Embassy of the People’s Republic of China to Pakistan and China Economic Net (CEN). Recently Mr. Noor was awarded the Public Diplomat Award from the Ministry of Foreign Affairs, Government of Uzbekistan.

NEXT Federation New Zealand conferred Asif Noor with Hurricane Lamp Top Award for Policy Coordination in 2020, conferred by the former Prime Minister of Egypt.

As an acclaimed author and publisher of several Books, Mr. Noor has been contributing and writing for various Ministries of Foreign Affairs and Embassies and is a regular contributor for national and international news and media outlets on subjects of foreign policy and security issues.

Farhat is an award-winning media, business, and networking evangelist and leader focused on building strong networks amongst stakeholders and helping them make risk-free decisions in their organizations. Farhat is offering networks along with political, strategic and exclusive corporate risk analysis to governments, diplomatic missions, multilateral and International organizations, and Business Enterprises from across the globe to build relations, analysis, and create content. Farhat has pioneered establishing public diplomacy initials for the diplomatic Missions based here in Pakistan to link them with the leading civil society members including media leaders, business, engagement-related networking institutions amongst governments, media groups, and civil society members. The aim is to help foster relationships and build win-win cooperation by developing synergies for peace, development, and dialogue hence creating harmony and development in Pakistan.

Farhat is having an MSc and MPhil in International Relations from Quaid-I-Azam University,
Global Change Leaders Fellow, Coady International Institute, Canada
Global Advisory Board Member, COSA Consulting Group
Country Board Member, Women Regional Network
NPeace Award Winner
Farhat looks after the following organisations
Institute of Peace and Diplomatic Studies
The Diplomatic Insight
Global Business Alliance
Global News Pakistan
Belt and Road Consultants Pvt Ltd